The REsource Newsletter
In This Issue
EverGreen Award: Fighting the Uphill Battle
One thing this year’s EverGreen winners have in common is a stubborn commitment to bringing green housing to their communities.
They did it even when the market said, “We’re not interested. We don’t believe in it. It’s not a priority.”
Spreading the green virus
Danielle Bowden, a practitioner with RE/Max Solutions, Merritt Island, Fla., made the case for and spearheaded the greening her local MLS.
She also started calling local appraisers to discuss the MLS changes and explain how important it was for them learn about green appraisals through the Appraisal Institute.
In addition, she asked her local association to create a committee to advance green education. Bowden ended up chairing the Green Committee for Space Coast Association of REALTORS®.
That committee has been spreading awareness about sustainable topics by organizing tours of the Florida Solar Energy Center, hosting a seminar about seawalls at the Florida Institute of Technology, and providing education on things like PACE and sustainable cities.
This year, the association will offer a live presentation of the Green Day 1 course.
“I plan to spread green living like a virus,” says Bowden.
Establishing a green presence
Shortly after getting his real estate license in 2015, Johnny Corrales, a practitioner with Keller Williams Success Realty, South Ogden, Utah, got his NAR Green Designation.
At the time, he was one of fewer than 25 real estate practitioners in the state who had the designation.
He viewed sustainable and affordable housing as the future of the real estate industry and was determined to convince others of this belief.
He set out to connect with builders to let them know there was someone in the market who cared about the design and efficiency of homes.
Corrales also started discussing the importance of sustainable homebuilding with fellow practitioners in his office and encouraged them to get NAR’s Green designation too.
He’s also been building his green skills and connections by volunteering at and sponsoring events like the Utah Clean Air Fair, Green Drinks, and the Intermountain Sustainability Summit.
Education needed, education delivered
Back in 2016, there wasn’t great enthusiasm for green when the New Hampshire Association of REALTORS® polled its members.
But the association was undeterred and moved forward to bring green training to its members.
In early 2017, it held the New England Green Homes Symposium, a one-day educational event that brought together real estate agents, appraisers, builders, solar PV providers, and homeowners for a full day of education sessions.
Right after the symposium, the association attracted 60 students for two days of NAR’s Green Designation training that was conducted by Craig Foley. Foley did another round of education that fall, and 40 more New Hampshire practitioners became NAR Green Designees.
The New Hampshire Association of REALTORS® formed its first sustainability committee late in 2017.
The success and speed with which the green effort got off the ground was driven by the association’s commitment to green and to effective leadership and marketing.
Keep an eye out for complete profiles of the EverGreen winners in upcoming issues of the newsletter. And plan to celebrate the winners at a reception during the 2018 REALTORS® Conference & Expo that’s taking place at the Boston Convention & Exhibition Center in Boston, Mass., November 2-5.
“Know the science, sell the benefits.”
--Craig Foley, Associate Broker, REALTOR®, GREEN, LEED Green Associate, Chief of Energy Solutions, Leading Edge Real Estate, Cambridge, Mass
Image credited to R.E. Media Services Inc.
Knowledge Refresh: Smart Home Technology
This Month's Tips: Late Summer, Early Fall Gardening
NAR Green Stats
Here’s what the National Association of Realtors®' REALTORS® and Sustainability 2018 report found about green lending and market time for certified green homes.